La Baguette Cafe
La Baguette Cafe
DURATION
3 Months
DURATION
3 Months
CLIENT
La Baguette Cafe
CLIENT
La Baguette Cafe
Digital Design
Digital Design
Content Creation
Content Creation
Marketing & Strategy
Marketing & Strategy
Partnership Development
Partnership Development
PROJECT OVERVIEW
PROJECT OVERVIEW
La Baguette is a neighbourhood café - strong service, strong room, no digital presence. We came on early to build the brand from the ground up: visual identity, social, and the daily content rhythm that keeps a hospitality brand top-of-mind for locals.
La Baguette is a neighbourhood café - strong service, strong room, no digital presence. We came on early to build the brand from the ground up: visual identity, social, and the daily content rhythm that keeps a hospitality brand top-of-mind for locals.
The Challenge
The Challenge
A great service and location without a digital footprint. The food was working, the walk-in traffic was working — what wasn't was anything that compounded. No brand identity, no social presence, no asset that kept generating attention when the doors were closed.
A great service and location without a digital footprint. The food was working, the walk-in traffic was working — what wasn't was anything that compounded. No brand identity, no social presence, no asset that kept generating attention when the doors were closed.
WHAT WE DID
WHAT WE DID
We built the brand identity from first principles — wordmark, palette, typography, and a tone that matched the room. From there we set up and ran their Instagram and Facebook end-to-end, establishing a content rhythm built around the menu, the team, and the daily life of the café. Awareness was driven organically — no paid spend — through consistent, on-brand content that kept the brand top-of-mind between visits. The foundation we built kept compounding walk-in interest long after the engagement ended.
We built the brand identity from first principles — wordmark, palette, typography, and a tone that matched the room. From there we set up and ran their Instagram and Facebook end-to-end, establishing a content rhythm built around the menu, the team, and the daily life of the café. Awareness was driven organically — no paid spend — through consistent, on-brand content that kept the brand top-of-mind between visits. The foundation we built kept compounding walk-in interest long after the engagement ended.
"They redesigned everything, cleaned up our socials, and gave us a direction we actually understood. One video hit 15k, and in three months we had over 120k views total. For a local café that means everything."
"They redesigned everything, cleaned up our socials, and gave us a direction we actually understood. One video hit 15k, and in three months we had over 120k views total. For a local café that means everything."
Mush R.
Mush R.
Owner, La Baguette Berwick
Owner, La Baguette Berwick
